I know when I was hooked, do you? Netflix shares when fandom began! #StreamTeam

Netflix Canada

I will openly admit that I am a Netflix binge’r, though I am pretty picky about the shows I am willing to invest my valuable couch time in! When I discover a show, like most, it takes a little bit for me to warm up to it. I can watch one episode a week for a couple of weeks and then boom – I’m watching 3 episodes a night! What’s caused this? Netflix refers to it as getting “hooked”, It took Walter White nearly an entire season to become Heisenberg and Frank Underwood 13 episodes to climb the political ladder but it turns out fans committed to these series long before those plot twists unfolded and research shows that it is almost never the pilot episode that hooks most of us.

We’ve had Netflix in our home for about 4 years now and I’ll be the first to say that the characters are what hooks me, many of us are invested in the outcome of some of these characters story-lines and can’t wait to see what happens next. Admittedly though, I have started and stopped watching MANY shows and gone back to give it “one more try” and suddenly one a certain episode in, it “clicks” and I’m hooked. Regrets? Nope. I love that the shows I get hooked on are available on Netflix and I can watch from premier to, in most cases, finale at my own leisure. 

Netflix analyzed its global streaming data across the inaugural seasons of some of today’s most popular shows looking for signals that pointed to when viewers became hooked. It turns out that when commercial breaks and time slot viewing are stripped away and consumers can watch an entire season as they choose, you can see fandom emerge. That is, 70% of viewers who watched the hooked episode went on to complete season one or more poetically, when members were hooked and there was no turning back.

“Given the precious nature of primetime slots on traditional TV, a series pilot is arguably the most important point in the life of the show,” said Ted Sarandos, Chief Content Officer for Netflix.  “However, in our research of more than 20 shows across 16 markets, we found that no one was ever hooked on the pilot. This gives us confidence that giving our members all episodes at once is more aligned with how fans are made.”

 According to the research, here are the average global episodes where members got hooked:

Netflix Canada

Being a seasoned binge’r, I can certainly agree with most of these! Do you have a show that you had to “warm up” to a little bit before you were hooked? We’d love to hear your Netflix favourites!

{Disclosure: I’m part of the Netflix #StreamTeam and receive special perks for my affiliation, all opinions and binge watching admissions are my own.}

38 Comments


  1. Orange is the new black is my favourite.

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  2. This makes me want to sign up for Netflix

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  3. my husband and I enjoy binge watching on Netflix we just finished the entire series of greys anatomy

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  4. There’s so much to watch on Netflix!

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  5. Love Netflix. Might be addicted. ?

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  6. I don’t actually have netflix but breaking bad took me a few episodes to get into.

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  7. I love Netflix!! Cheap and easy way to entertain myself and the kids

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  8. We are obsessed with Netflix! I can sit down and watch a season in 1 day!

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  9. We love Netflix. Love once upon a time.. ?

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  10. Love Netflix, the only form of tv we have at home 🙂

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  11. my fav is Orange is the new black!

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  12. I don’t have Netflix, but it took me a few episodes to warm up to Call The Midwife, but I now love it!

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  13. I kinda wonder why I even pay for cable anymore! We LIVE on netflix.

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  14. I’ve been so spoiled with netflix that I can’t watch TV with commercials anymore, they are so annoying. I loved the show Chuck but it took me a while to get into it. Currently watching NCIS.

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  15. I am scared if I ever get Netflix I will be hooked as well!!

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  16. I have signed up for Netflix and I love it.The shows are endless and something for everyone’s interests.

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  17. I love Netflix!! Never have time to watch my own shows, but it has great children’s shows available whenever needed too 🙂

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  18. How to get away with murder was a show I warmed up to. Now I’m addicted!

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  19. I’m still trying to warm up to OITNB. My partner keeps trying to get me to watch it, but I’ve watched the first episode and I have no interest.

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  20. There are TOO many. We don’t have Netflix but we love Orange, Mad Men, and House of Cards!

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  21. definitely cheaper than going to a movie in the theatre…better seats too!

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  22. The x-files is a favourite. I watched them as a kid, and have now started watching them again from season 1 as an adult 🙂

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  23. Think I’ll have to start watching Scandal and Orange is the new black next.

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  24. We don’t have Netflix, but I love binge watching!

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  25. Our favourite Netflix shows are/were (some we’ve binge watched all the seasons already!): Mad Men, Orange is the New Black, and Schitt’s Creek.

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  26. To be honest I’m not much of a TV person! We have Netflix for hubby & the kids though. I used to watch Grey’s Anatomy religiously. I also ended up watching all the seasons of Breaking Bad & Orange Is the New Black but that’s the only shows I’ve watched!

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  27. Pretty much every single show on that list had me hooked to Netflix (but I don’t think Blacklist is available on Netflix Canada). Another one for me was Homeland, Covert Affairs, Hell on Wheels, Once Upon a Time, etc. I’m a binger too.

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  28. Netflix is amazing…I almost need to take a vacation from work just to catch up on all the shows and movies lol

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  29. Netflix’s is the best programming out there

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